Britain and Ireland’s Next Top Model 2011 – Series 7

BINTM series 7, Elle in Dublin

Britain’s Next Top Model returned to our screens last night and has been rebranded Britain and Ireland’s Next Top Model or BINTM for short.

It is the seventh series of the show in which a number of women compete for the title of ‘Top Model’ and a chance to start their career in the modelling industry. The winner will be awarded a £1 million contract with top international agency ‘Models 1′, a cover and feature with ‘Company’ Magazine, a contract with Revlon cosmetics worth £100,000, a contract to front an international campaign with high street brand ‘Miss Selfridge’, a luxury Jamaican holiday and if all that wasn’t enough, a brand new Peugeot car.

BINTM is hosted by supermodel, Elle Macpherson who has over 30 years experience in the modelling industry. Elle is supported by three regular judges – Julian Macdonald (Designer), Grace Woodward (Stylist) and Charley Speed (Male Model). They will also be joined during the series by a number of guest judges who this year include Janice Dickenson, Sophie Ellis Bextor and Yvonne Keating (model and wife of Ronan Keating).

This year sees something slightly different and is much more X Factor in style as the judges first take to the road for auditions in six major UK cities in an attempt to find the face of Britain. There is also more of a focus on the personalities of the contestants than in previous series.

Following the auditions, there will be a Boot Camp where the judges must cut the number of contestants down from 90 to just 12. The top 12 will then be put through various challenges to enable them to prove their modelling credentials and each week, one girl will be eliminated until we are down to the final girl, who will be crowned ‘Top Model 2011′.

BNTM airs on Monday nights at 9pm on Sky Living.